Technology keeps on advancing at a very fast pace. However, there has been a pushback against the rise of automation and digitization of interactions between customers and brands, as well as the need to make marketing more “human” again.
While the technologies like data-driven marketing and AI are expected to be a big trend this year, the overarching focus would be on people.
Below are some of the trends that will be seen this year in online marketing.
Online Marketing Melbourne 2020 Trends
This is the year of the customers. We can observe a great shift in beliefs about the real definition of marketing. It is not just about convincing people to buy something or work for a company. It has become more about providing an amazing customer experience that would keep people coming back for more. Meaning, you focus on building a positive culture and providing an exceptional service.
The growth of online marketing Melbourne gave customers more power. They are not passive anymore in terms of knowing about certain products. They would not be waiting to be informed how great the product is, instead, they go out of their way and do their research.
The employees are considered to be the human face of a brand, thus focusing on interactions between customers and employees should be a vital part of marketing strategy.
If you want to offer exceptional customer service to employees, be sure that they want your business to be a success as much as you do.
The secret is to build a strong foundation of employee engagement. You also need to take steps to make sure that each employee standard is aligned with the brands values and mission.
With the great explosion of voice search and smart speakers in recent times, you will be forgiven if you think that readable content is far more important compared to design and visuals these days.
Such can’t be further from the truth. While there are advancements in voice search that influence the way we create content today and, in the future, it does not mean that you should neglect visual content.
In the present time, consumers are being flooded with so many marketing messages coming from different channels, reaching the point that they have begun to tune them out. But since traditional advertising is now losing effectiveness, what is the answer? Personalized marketing that creates a real connection between the target market and the brand.
The marketing business is getting more and more complex. In order for a company to be a success this year, they would have to think beyond what they need to do and link them back to the why of the business. Your marketing objectives and goals need to align with the goals of the business.
Marketing transformation is used to describe the process when a business operates with any strategic marketing plan, yet it evolves by changing the fundamental procedures and processes of the business.